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Expert Panel - Careers in Sport Management Jobmarket

in English language - Follow-up: Getting to know the experts - Exclusive offer for M.Sc. SMA


The increasing commercialization of sport means a growing job market for well-educated sport managers. Graduates of the M.Sc. Sport Management are qualified for top-level management positions in all kinds of sport organizations. The program is geared specifically to providing students with the demanding knowledge base and analytical skills to get ahead in sport business. Students can enter into leadership positions in general sport management as well as in areas such as strategy, marketing, HRM, finance, and development and they are also qualified for consulting as well as academic (e.g., doctoral degree) and commercial research. Hence, graduates have many opportunities to show and apply their motivation and capabilities as leaders in various business organizations.

We are looking forward to receiving insights from a wide spectrum of alumni of our degree program presenting their career paths and explaining important steps on the way to their current position, discussing general job opportunities in sport management, and also how competences learnt, trained, or improved at their time here at the German Sport University Cologne have benefitted them.


Lavinia Höhne

M.Sc. Sport Management, Consultant Ernst and Young 

Current area of expertise: Digital Transformation.

Several years of working experience (mainly in sports and Human Resource), 

Bachelor of Arts in Sport-/Fitnesseconomics, officer certificate airforce


Svenja Feiler

Researcher at the Institute of Sport Economics and Sport Management of the German Sport University Cologne

Project manager of the Sport Development Report

Diploma of Business Administration (Göttingen) and M.Sc. Sport Management (Cologne)

PhD Student


Tim Zillmer

Deutscher Fußball-Bund e.V., Dept. Leagues & Competitions
Junior Manager Team Licensing Procedure

M.Sc. Sport Management German Sport University Cologne
B.Sc. Business Administration University of Cologne


Paul Hützen

CEO – Personal Training Invictus UG (Personal Training & Corporate Health Management)

European-Team Vice-Champion Track and Field 2015

B.Sc. Sports and Performance from GSU, Cologne

M.Sc. Sportmanagement (i.Ed.)


Benjamin Schmedes

Sport Director at VfL Osnabrück GmbH & Co. KGaA.

Former Executive Assistant and Head of Scouting at Hamburger SV.

M.Sc. Sport Management at German Sport University Cologne.


The degree program meets the demands of the job market as it educates highly motivated and capable professionals in three main sectors of sports business, namely a) management of and in sport organizations, b) consultancy, and c) academic and commercial research. In fact, the alumni of the M.Sc. Sport Management work or have worked at very diverse employers all around the field of sport, as for example:

  • sport organizations on a national and international level (e.g., adidas, K-Swiss, Nike, Jack Wolfskin, Le Tour de France, UEFA European Championship 2016),
  • sport clubs and associations (e.g., Bayern Munich, Hamburger SV, VfL Osnabrück, German Football Association, German Football League, International Olympic Committee, International Paralympic Committee, Special Olympics Germany),
  • sport agencies (e.g., IMG, Lagardère Sports, Octagon),
  • sport consultancies (e.g., Ernst and Young, Nielsen Sports),
  • and academia (e.g., German Sport University Cologne, University of Tübingen, University of Zurich).

https://www.dshs-koeln.de/studium/studienangebot/master/msc-sport-management/