M.A. Olympic Studies: Module Media & Commercialization in Barcelona

The participants of the 8th Intake of the M.A. Olympic Studies completed the programme´s 4th module at the Autonomous University of Barcelona (UAB). The module was hosted by module leader Prof. Emilio Fernandez of the UAB´s Olympic Studies Centre. Prof. Fernandez introduced the participants to key concepts of communication and the Olympics and taught about the History of Media at the Olympic Games as well as on current topics such as the Television Programming and the Audience of the Olympic games and Social Media Communication. Mario Reis,Telecommunication Director of Olympic Broadcasting Services, José Ramón Díez, Television producer of 7 Opening Ceremonies of the Olympics, and Rodrigo Lacal, Senior Manager Digital Planning & Business Development. IOC Marketing Services Representative, offered valuable high level practicioner´s perspectives on the topic. The participants also enjoyed a tour of the premises and most impoartant locations of the Olympic Games Barcelona 1992.