Marketing & Communications Trainee

Anbieter Electronic Arts
Einstelldatum 14.09.2017
Branchen Sport PR, Medien und Sportjournalismus
Anstellungsverhältnisse Trainee
Standort GU1 4TN Cologne
Download Das Job-Angebot als PDF herunterladen

Beschreibung

The Challenge Ahead:

 

The Marketing & Communications Trainee (Volontär Kommunikation) is part of the local marketing team and will be working on EA SPORTS franchises (FIFA, NHL, Madden NFL, NBA Live and UFC). Focus will be social and community engagement through building loyalty, igniting social advocacy at scale, with local relevancy, with local players, communities and influencers.

 

Main objective will be supporting the overall growth of our FIFA franchise. You will receive comprehensive training on all aspects of up-to-date integrated product marketing and communications. After an introducing phase, the Communications Trainee will get the chance to own responsible tasks within the local marketing team. The traineeship will last between 18 and 24 months.

 

What a Marketing & Communications Trainee (Volontär Kommunikation) does at EA:

 

Support the local and international marketing team with focus on social and community engagement on FIFA and our EA SPORTS franchises

Local support for EA´s Competitive Gaming Division (eSport)

Execution of earned and owned media strategy and outreach, owned and shared channel content distribution, monitoring, engaging and reporting

Execution and monitoring of local consumer, media & influencer activities and staffing media and influencer event schedules

Conducting or managing media, community and influencer outreach and relations via agencies and on his/her own

Being responsible for ensuring outward product conversation on respective products align with brand voice guidelines and social media policies

Monitoring and flagging crisis situations and trends

Liaises with the regional and international Marketing and Communications team to maximize communications exposure

Being responsible for overall social channel growth

Insights into Corporate Communications/ Public Affairs and Marketing

Ability to manage basic tasks like answering daily inquiries, sample distribution, etc.

Additionally, there will be several sections to learn individual marketing skills (writing press releases, knowledge of all communication means, corporate journalism, crisis communications, interview/media training, etc.).

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