Sport Marketing and Sponsorship Conference

We invite you to participate in the 2020 Sport Marketing and Sponsorship Conference at the German Sport University in Cologne. The conference follows the tradition of past sport marketing and sponsorship conferences (i.e., Portland in 2012, Salzburg in 2016, and San Diego in 2018).

The conference offers a friendly, international atmosphere and encourages in-depth discussion through its relatively small size. It has a strong focus on research related to sponsorship-linked marketing and other forms of non-traditional communications in the field of sports.

Topics of past contributions have included, for example, attention effects; implicit sponsorship effects; brand image transfer, sponsorship activation effects; sponsorship and fans; ambush marketing and sponsorship, social media marketing in sport, sponsorship and employees; and effects of partnerships on sales.


Wednesday, April 1st -
Friday, April 3rd 2020
in Cologne (Germany)


German Sport University Cologne
Institute of Sport Economics and Sport Management