Sport Marketing and Sponsorship Conference

Covid-19-Pandemic - Cancellation of Conference

Given the growing health concerns surrounding the covid-19/coronavirus pandemic and the rapid developments over the past few days, we have reevaluated the situation. Unfortunately, we no longer see a feasible route toward a Sport Marketing & Sponsorship Conference that lives up the standards set by its previous editions.

Therefore, we have decided to cancel the 2020 Sport Marketing & Sponsorship Conference.

We had been hopeful it would not come to this and we are very disappointed not to be able to host you at the German Sport University Cologne at this time.

We want to thank all authors and reviewers for their efforts and their contributions to the conference. We look forward to discussing the future of the SMSC conference format with you once things have calmed down and returned to normal.

The conference fee you have paid will of course be refunded. The organizing team will inform you about the details over the next few days.

If you have any questions, please do not hesitate to contact us at smsc2020@­

We hope you are well despite these very challenging circumstances.


Wednesday, April 1st -
Friday, April 3rd 2020
in Cologne (Germany)


German Sport University Cologne
Institute of Sport Economics and Sport Management