Module Manual M.Sc. Sport Management [M.Sc. SMA] Valid for first-year students: Winter term 2019/20 onward Learning Outcomes The M.Sc. Sport Management combines economic evaluation, analytics, conceptualization, and a strong international perspective. The program focuses on scientific problem-solving to train students as experts for top-level management positions in the knowledge intensive sport industry and offers a strong research orientation. Graduates are qualified in all areas of strategic planning including plan- ning and development, implementation, and evaluation. A particular emphasis is placed on concep- tual skills using a research-oriented focus within the degree program. Based on a first degree from disciplines such as economics, law, finance, communication science with a major in marketing, business administration, or sport sciences, the degree program focuses initially on extending and consolidating statistical knowledge and skills to strengthen scientific problem- solving capabilities. The degree program mirrors the interdisciplinary nature of the sport manage- ment discipline in the various modules. Initially the focus lies on wider subject areas such as govern- ance, sociology, or Olympism, which is followed by core subjects such as strategic planning, market- ing, economics, and finance. Graduates have a broad and critical understanding of key issues within those subject areas. There are four competence domains for which intended learning outcomes are formulated, these include professional competencies (knowledge), personal competences (skills), social competencies and autonomy. Professional competencies It is intended that graduates will be able to - Demonstrate a critical understanding of the interdisciplinary nature of sport manage- ment and its special features. - Classify and structure sport management problems and find solutions to those problems. - Evaluate the political, ecological, sociological, technological, economic, and legal envi- ronment of the sports business. - Display a thorough understanding of theories, approaches, concepts, and models in vari- ous sport management areas such as strategy, marketing, economics, or finance. - Independently acquire new knowledge and abilities. Personal competencies It is intended that graduates will be able to - Apply and transfer their knowledge to unknown situations in the broader context of sport business while identifying interdependencies of stakeholders involved. - Decide which technique is most appropriate to investigate diverse sport management is- sues. - Creatively apply knowledge and develop strategic plans (including appropriate tactics) for various management situations. - Develop comprehensive concepts and strategic plans in all areas of sport management as well as to promote, implement, and evaluate those concepts and plans. - Analyze large amounts of data and evaluate the data’s relevance and validity. - Synthesize data and information quickly and elaborate and identify key issues relevant for the current context/situation. - Extrapolate new approaches to practice from research. Learning Outcomes - Work goal-oriented and effectively in groups to tackle challenges of sport management. Social competencies It is intended that graduates will be able to - Assume responsibility within groups and take the lead. - Communicate effectively strategies which are developed based on thorough research. - Present one’s own work and group work in front of large audience and lead debates. Autonomy It is intended that graduates will be able to - Manage own learning. - Adopt an analytical approach to new situations based on independent judgement. - Reflect about and anticipate the impact of strategic decisions on organizations, their de- velopment, culture, and outputs. - Adopt a critical mindset and challenge theories and applications within the sport busi- ness. Graduates of the Master’s program in Sport Management are qualified for top-level management positions in all kinds of sport organizations. The program is geared specifically to providing students with the demanding knowledge base to get ahead in sport business. Students can enter into sport management leadership positions in general sport management as well as in areas such as finance, personnel, strategy, and development. They are also qualified for consulting as well as academic and commercial research. Module Description Module: International Sports Governance, Legislation, and Sociology Degree program: M.Sc. Sport Management Valid for first-year students: Winter term 2019/20 onward Module title International Sports Governance, Legislation, and Sociology Abbreviation SMA1 Subject related semester / Duration 1st / 1 Total Workload (hrs) / Total ECTS points 300 h / 10 Courses of the module Title Semester hours per week / Contact time (hrs) / Self-study (hrs) / Degree semester / Type of class / Language of Instruction / Mandatory attendance a) 1.1 Introduction to European and International Politics 2 / 30 h / 30 h / 1 / lecture / English / no b) 1.2 National Sport Systems 1 / 15 h / 30 h / 1 / seminar / English / no c) 1.3 European Integration, Common Market, and Sport 1 / 15 h / 30 h / 1 / seminar / English / no d) 1.4 Legal Aspects 2 / 30 h / 30 h / 1 / seminar / English / no e) 1.5 Sociological Aspects 2 / 30 h / 60 h / 1 / seminar / English / no Intended Competency-based Learning Outcomes Professional competencies (knowledge) It is intended that students will be able to - show awareness of political and legal aspects - interpret and anticipate political and legal developments in sport management - understand the historical fundaments of the EU - understand how to apply and interpret legal rules pertaining to sport - identify different levels of sports regulations and apply the differences between autonomous, state, and international rules - understand the relationship between sports and the law, and of the role of law in sports governance - outline appropriate examples and strategies for social agents to cope with social challenges and problems - understand key concepts of the sociology of sport Personal competencies (skills) It is intended that students will be able to - evaluate different sport systems and analyze their similarities and differences - critically discuss the sport policy of the European Union and the common market - examine the impact of the European Integration process for Sport - analyze the dynamics of European Integration - evaluate meaning and scope of different legal frameworks (national/ international) - develop sociologically informed answers and explanations of social phenomena in sport - assess key elements of the recursive character of social structure and social action that frame sport - scrutinize prevailing social challenges and problems of sport Module Description Social competencies It is intended that students will be able to - develop communication skills - show awareness against the other students - present one’s own work and group work in front of a group Autonomy It is intended that students will be able to - decide about relevant aspects of a national comparison of sport systems - adopt a critical mindset against political processes at European and international level - manage the reading of relevant literature Key content areas This module mirrors the multi-disciplinary nature of management and provides knowledge about the political, legal, and social systems and how they affect management and managers. Thus, a focus on the management environment is provided. To understand how sport managers can operate, students discuss sport politics of the European Union and European networking in sports. This is complemented with evaluations of legal aspects of the European integration (incl. European Treaties) and international sport politics. Key issues of national and international sports law, such as doping, sports arbitration, sport sponsoring, or competition rules applicable to sports, TV, and broadcasting of sports events will be assessed. At the core, international sport organizations and their regulations and national sport systems, their structures and policies will be studied and compared. To round this up, the social system and how it affects sport management is studied. Emphasis is placed on sociological aspects of nonprofit sport organizations. Conflict theory, theories of modernization and social differentiation are scrutinized. Gender relations in sports and sport organizations and managing diversity in sports are deconstructed. Teaching and learning methods Lectures, seminars, presentations, independent learning Recommended literature Will be communicated at the beginning of each seminar. Module type (compulsory/elective) Compulsory Prerequisites/ Admission requirements cf. Overview Prerequisites Intermediate assessments Intermediate tests take place (e.g., short report). Exact details will be given for each seminar in the first session at the semester’s start. Assessment Portfolio with six work pieces A) Essay (2,000 words) reflecting on processes and dynamics of European integration (12%) B) Presentation (approx. 15 minutes) on a sociological theme (16.5%) C) Annotated presentation (1,500 words) based on the in-class discussions following the presentation on the sociological theme (16.5%) http://www.dshs-koeln.de/studium/studienorganisation/studienunterlagen/voraussetzungen/ Module Description D) Oral hearings (presentation; approx. 25 minutes) using a Moot Court setting (10%) E) Drafting and submitting an „Arbitral Award” (1,000 words) as the last and final submission in the (mock) arbitration, which is aimed at handing down the arbitral tribuna’s final decision on the case which was litigated during the oral hearing. The students are expected to consider and weigh the arguments which were introduced during the oral hearing, and they shall decide the case on the basis of the view they deem more convincing, together with an explanation of why they have reached their respective conclusions (10%). F) Written examination (2 hrs.) assessing EU policy issues and sociological issues with regard to sport systems (35%) Weightings of the module grade 100% Module Commissioner Cf. Overview Module Commissioners Subject to change https://www.dshs-koeln.de/studium/studienorganisation/studienunterlagen/studiengangsleitung-modulbeauftragte/ Module Description Module: Measurement and Evaluation I Degree program: M.Sc. Sport Management Valid for first-year students: Winter term 2019/20 onward German module title Methodik und Evaluation I Abbreviation SMA2 Subject related semester / Duration 1. SRS / 1 Total Workload / Total ECTS points 360 h / 12 Courses of the module Title Semester hours per week / Contact time / Self-study / Semester of study / Type of class / Language of instruction / Mandatory attendance a) Research Methods 2 SHW / 30 h / 90 h / 1. SRS / SE / English / no b) Statistics Lecture Series 1 SHW / 15 h / 15 h / 1. SRS / LEC / English / no c) Advanced Statistics I 2 SHW / 30 h / 75 h / 1. SRS / SE / English / yes d) Applied Research Techniques and Methods 2 SHW / 30 h / 75 h / 1. SRS / SE / English / no Intended Competen- cy-based Learning Outcomes Professional competencies (knowledge) It is intended that students will be able to understand the difference between qualitative and quantitative research understand the process of sampling understand the basics of inferential statistics Personal competencies (skills) It is intended that students will be able to apply principles of research design and analysis to a specific project in sport management apply mathematical and statistical procedures to evalu- ate sport managerial models and solve research prob- lems assess based on the analytical approaches learned which technique is most appropriate to evaluate a manage- ment problem translate analytical approaches to solve poli- cy/management issues outside of academia Social competencies It is intended that students will be able to value writing skills present and critically evaluate existing research in front of a larger group Autonomy It is intended that students will be able to assess based on the analytical approaches learned which method(s) and/or technique(s) are most appropriate to evaluate a management problem Key content areas In this module, students are introduced to relevant research terminology, paradigms, and designs. They are familiarized with descriptive and the basics of inferential statistics and scientific writing skil ls are developed. The module focus is on providing a methodological back- ground which helps to solve policy and academic problems and critically evaluate existing research. Teaching and learning methods Lectures, seminars, presentations, independent learning Recommended literature Bryman, A., & Bell, E. (2011). Business research methods. Module Description Oxford: Oxford University Press. Field, A. (2018). Discovering statistics using IBM SPSS Statis- tics. London: Sage Publications Ltd. Hair, J., Black, W., & Babin, B. (2014). Multivariate data anal- ysis. New Jersey: Pearson Prentice Hall. Tabachnick, B. G., & Fidell, L. S. (2014). Using multivariate statistics. Harlow: Pearsojn Education Limited. Module type (compulsory/elective) Compulsory Prerequisites/ Admission requirements Cf. Overview Prerequisites Intermediate assessments Intermediate tests take place (e.g., exercises). Exact details will be given for each seminar in the first session at the se- mester’s start. Assessment / extent / share of the module grade Written examination (2.5 hrs; 100%) Module Commissioner Cf. Overview Module Commissioners Subject to change http://www.dshs-koeln.de/studium/studienorganisation/studienunterlagen/voraussetzungen/ https://www.dshs-koeln.de/studium/studienorganisation/studienunterlagen/studiengangsleitung-modulbeauftragte/ Module Description Module: The Governance of the Olympic Movement Degree program: M.Sc. Sport Management Valid for first-year students: Winter term 2019/20 onward German module title Steuerung der olympischen Bewegung Abbreviation SMA3 Subject related semester / Duration 1. & 2. SRS / 2 Total Workload / Total ECTS points 150 h / 5 Courses of the module Title Semester hours per week / Contact time / Self-study / Semester of study / Type of class / Language of instruction / Mandatory attendance a) Socio-Cultural Foundations of the Olympic Move- ment 2 SHW / 30 h / 30 h / 1. SRS / LEC / English / no b) Olympic Governance and Olympic Politics in Interna- tional Contexts 2 SHW / 30 h / 60 h / 2. SRS / SE / English / no Intended Competen- cy-based Learning Outcomes Professional competencies (knowledge) It is intended that students will be able to develop a comprehensive understanding of how and why the Olympic Games have changed since its re- invention by Pierre de Coubertin understand the challenges that international sport has faced over time explain the role of the media and sponsors in the promo- tion of the Olympic values and discuss their impact on a global scale obtain knowledge about international sport movements and sporting events outside the Olympic and the West- ern context understand current challenges in international sport and the main policies that have emerged from them Personal competencies (skills) It is intended that students will be able to identify opportunities for top-level sport that have emerged from challenges to the Olympic Movement develop a competency of critical appraisal on the bene- fits and limits of marketing in the Olympic context assess the policies of international, national, and region- al sport organizations and the impact of global sport events engage in discussions on tendencies in international sport and the impact of sport´s global reach on different regions critically evaluate the impact of sport on international relations and the impact of international relations on the activities of sport organizations Social competencies It is intended that students will be able to structure and present the latest developments in inter- national sport discuss and moderate in the context of the Olympic Movement in a group(s) setting Autonomy It is intended that students will be able to work methodologically, conceptually, and systematically manage own learning processes Module Description express the gained knowledge in an assignment form Key content areas The module contents are divided into four parts: 1) Within the contents of “Socio-Historical Foundations of the Olympic Movement” the political, social, and eco- nomic influences leading to processes of continuity and transformation in international sport are explored. 2) In “IOC Governance and Politics”, different levels of Olympic Governance and the network of national and in- ternational organizations involved in the Olympic system such as the relationship with media or sponsors are ana- lyzed. 3) “Global Dimensions” deals with political influence in sport on a global scale and looks at political impact of sporting events such as the Asian Games or the Com- monwealth Games. 4) Finally, “Dealing with Challenges and Broadening the Olympic Movement” tackles contemporary challenges such as the Paralympic Games, eSports, and anti-doping politics. Teaching and learning methods Lectures, seminars, presentations, independent learning Recommended literature Specific literature will be communicated at the beginning of each seminar. The following key readings are recommended: Bayle, R. & Clastres, P. (2018). Global Sport Leaders. London: Palgrave Macmillan. Barney, R. K., Wenn, S. R., & Martyn, S. (2004). Selling the Five Rings. The International Olympic Committee and the Rise of Olympic Commercialism. Salt Lake City: University of Utah Press. Chappelet, J.-L., & Kübler-Mabbott, B. (2008). The Interna- tional Olympic Committee and the olympic system: the governance of world sport. London; New York: Routledge. Dimeo, P. & Moller, V. (2018). The Anti-Doping Crisis in Sport: Causes, Consequences, Solutions. London: Routledge. Wassong, S., Burnett, C., Roux, C. & Krieger, J. (2016). Histori- cal and Contemporary Issues in Olympic Studies. Jo- hannesburg: University of Johannesburg Press. Module type (compulsory/elective) Compulsory Prerequisites/ Admission requirements Cf. Overview Prerequisites Intermediate assessments Intermediate tests take place. Exact details will be given for each lecture in the first session at the semester’s start. Assessment / extent / share of the module grade Written examination (2 hrs; 100%) Module Commissioner Cf. Overview Module Commissioners Subject to change http://www.dshs-koeln.de/studium/studienorganisation/studienunterlagen/voraussetzungen/ https://www.dshs-koeln.de/studium/studienorganisation/studienunterlagen/studiengangsleitung-modulbeauftragte/ Module Description Module: Strategic Sport Management Degree program: M.Sc. Sport Management Valid for first-year students: Winter term 2019/20 onward German module title Strategisches Sportmanagement Abbreviation SMA4 Subject related semester / Duration 1. & 2. SRS / 2 Total Workload / Total ECTS points 180 h / 6 Courses of the module Title Semester hours per week / Contact time / Self-study / Semester of study / Type of class / Language of instruction / Mandatory attendance a) Fundamentals of Strategy 1 SHW / 15 h / 30 h / 1. SRS / SE / English / no b) Applied Strategic Management 3 SHW / 45 h / 90 h / 2. SRS / SE / English / no Intended Competen- cy-based Learning Outcomes Professional competencies (knowledge) It is intended that students will be able to understand and differentiate problem-solving concepts in business, the consulting industry, and academia understand the roles of theory and evidence understanding the idea of big data and advanced analyt- ics Personal competencies (skills) It is intended that students will be able to identify appropriate theories assess levels of evidence apply academic and data-driven problem-solving tech- niques to strategic sport industry problems present solutions in a sport business environment Social competencies It is intended that students will be able to identify appropriate theories assess levels of evidence apply academic and data-driven problem-solving tech- niques to strategic sport industry problems present solutions in a sport business environment Autonomy It is intended that students will be able to manage own learning processes work goal-oriented and effectively Key content areas Key objective of the module is to facilitate a key understand- ing of evidence-based management at the cross-road of research and practice. Advanced concepts of strategy and planning in a sport management context will be applied to a real sports business case and the chosen strategies and tac- tics will be reflected. The importance of data in research for academia and its importance for practice to inform policy and programs will be assessed. Understanding, reflecting on, and being able to apply this academic approach of problem-solving enables students to sort out sport business problems on a higher level and help to differentiate them from non-academic sport managers. The main idea behind is that there is academic knowledge available to find better solutions for strategic Module Description problems. However, typically it is not accessed. The seminar Fundamentals of Strategy teaches different approaches how to determine strategies to solve strategic management problems. It forms the foundation for the seminar Applied Strategic Management which serves as a practical application. Teaching and learning methods Lectures, seminars, presentations, independent team work Recommended literature Will be communicated at the beginning of each seminar. Module type (compulsory/elective) Compulsory Prerequisites/ Admission requirements Cf. Overview Prerequisites Intermediate assessments Intermediate tests take place. Exact details will be given for each seminar in the first session at the semester’s start. Assessment / extent / share of the module grade Presentation (15 minutes; 50 %), Report (4,500 words; 50%) /100% Module Commissioner Cf. Overview Module Commissioners Subject to change http://www.dshs-koeln.de/studium/studienorganisation/studienunterlagen/voraussetzungen/ https://www.dshs-koeln.de/studium/studienorganisation/studienunterlagen/studiengangsleitung-modulbeauftragte/ Module Description Module: Managing Sport Organizations Degree program: M.Sc. Sport Management Valid for first-year students: Winter term 2019/20 onward German module title Management von Sportorganisation Abbreviation SMA5 Subject related semester / Duration 1. & 2. SRS / 2 Total Workload / Total ECTS points 180 h / 6 Courses of the module Title Semester hours per week / Contact time / Self-study / Semester of study / Type of class / Language of instruction / Mandatory attendance a) Organizational Designs and Organizational Theory 2 2 2 SHW / 30 h / 60 h / 1. SRS / SE / English / no b) Human Resources Management 2 SHW / 30 h / 60 h / 2. SRS / SE / English / no Intended Competen- cy-based Learning Outcomes Professional competencies (knowledge) It is intended that students will be able to understand the organizational environment comprehend the importance of appropriate staffing, training, and development distinguish organizational theories interpret the leader-follower relationship Personal competencies (skills) It is intended that students will be able to identify central issues, challenges, and problems in sport organizations assess organizational structures for different organiza- tional types define best practice solutions in sport management apply decision-making and negotiation strategies Social competencies It is intended that students will be able to demonstrate the capacity to take a lead in a group communicate one’s perspective to the group Autonomy It is intended that students will be able to manage own learning processes reflect on the sport management environment Key content areas This module provides a foundation for an appreciation of the environment in which the sport manager works. It evaluates the appropriateness of various organizational structures and designs across different sectors and assesses their efficiency and effectiveness. Thereby the influence of managers on the organizational context is examined. Knowledge on organiza- tional theories that assists sports managers in daily business will be facilitated. The growth in emphasis on human re- sources is also assessed. Staffing in for-profit and nonprofit organizations and staff retention will be addressed using an evidence-based approach. The importance of training and development, performance management, and teamwork will be scrutinized. Leadership theories will be evaluated. Teaching and learning methods Lectures, seminars, presentations, independent learning Recommended literature Will be communicated at the beginning of each seminar. Module Description Module type (compulsory/elective) Compulsory Prerequisites/ Admission requirements Cf. Overview Prerequisites Intermediate assessments Intermediate tests take place (e.g., presentation). Exact de- tails will be given for each seminar in the first session at the semester’s start. Assessment / extent / share of the module grade Report (5,000 words; 100%) Module Commissioner Cf. Overview Module Commissioners Subject to change http://www.dshs-koeln.de/studium/studienorganisation/studienunterlagen/voraussetzungen/ https://www.dshs-koeln.de/studium/studienorganisation/studienunterlagen/studiengangsleitung-modulbeauftragte/ Module Description Module: Measurement and Evaluation II Degree program: M.Sc. Sport Management Valid for first-year students: Winter term 2019/20 onward German module title Methodik und Evaluation II Abbreviation SMA6 Subject related semester / Duration 2. SRS / 1 Total Workload / Total ECTS points 210 h / 7 Courses of the module Title Semester hours per week / Contact time / Self-study / Semester of study / Type of class / Language of instruction / Mandatory attendance a) Advanced Statistics II 2 SHW / 30 h / 30 h / 2. SRS / SE / English / yes b) Advanced Statistics III 2 SHW / 30 h / 30 h / 2. SRS / SE / English / yes c) Scientific Writing and Communication 2 SHW / 30 h / 60 h / 2. SRS / SE / English / no Intended Competen- cy-based Learning Outcomes Professional competencies (knowledge) It is intended that students will be able to understand the concept, measurement, and analysis of latent constructs and manifest variables be able to estimate and assess multivariate models using confirmatory factor analysis and structural equation modelling describe various reliability and validity measures understand the role and limitations of advanced econo- metric analyses in sport management (including an eval- uation of various types of regression analyses and as- sessments of endogeneity and instrumental variables) Personal competencies (skills) It is intended that students will be able to evaluate results of statistical procedures using latent and manifest variables apply mathematical and statistical procedures to evalu- ate sport managerial models and solve research prob- lems apply results based on statistical results to practice assess the quality of research outputs Social competencies It is intended that students will be able to value writing skills practice research ethics and integrity provide feedback in a structured way Autonomy It is intended that students will be able to reflect how reviewing can enhance your own writing Key content areas In this module, students are familiarized with different statis- tical procedures that are used in sport management re- search, the context of their use, and interpretation of esti- mates. Contents are geared to create an understanding that in all applied research many trade-offs and elements of judgement are required to identify a good analysis. The module focuses on deepening the knowledge of academic writing; regarding the process and scientific writing itself. Teaching and learning methods Lectures, seminars, group work, presentations, independent Module Description learning Recommended literature Will be communicated at the beginning of each seminar, amongst others, e.g.: Hair, J., Black, W., & Babin, B. (2014). Multivariate data anal- ysis. New Jersey: Pearson Prentice Hall. Tabachnick, B. G., & Fidell, L. S. (2014). Using multivariate statistics. Harlow: Pearsojn Education Limited. Module type (compulsory/elective) Compulsory Prerequisites/ Admission requirements Cf. Overview Prerequisites Intermediate assessments Intermediate tests take place (e.g., presentation, exercises). Exact details will be given for each seminar in the first session at the semester’s start. Assessment / extent / share of the module grade Written examination (2 hrs; 100%) Module Commissioner Cf. Overview Module Commissioners Subject to change http://www.dshs-koeln.de/studium/studienorganisation/studienunterlagen/voraussetzungen/ https://www.dshs-koeln.de/studium/studienorganisation/studienunterlagen/studiengangsleitung-modulbeauftragte/ Module Description Module: Research Project Degree program: M.Sc. Sport Management Valid for first-year students: Winter term 2019/20 onward German module title Wissenschaftliches Projekt Abbreviation SMA7 Subject related semester / Duration 2. & 3. SRS / 2 Total Workload / Total ECTS points 240 h / 8 Courses of the module Title Semester hours per week / Contact time / Self-study / Semester of study / Type of class / Language of instruction / Mandatory attendance a) Research Project I 2 SHW / 30 h / 90 h / 2. SRS / SE / English / no b) Research Project II 2 SHW / 30 h / 90 h / 3. SRS / SE / English / no Intended Competen- cy-based Learning Outcomes Professional competencies (knowledge) It is intended that students will be able to understand the research process Personal competencies (skills) It is intended that students will be able to evaluate a sport management problem and find an ap- propriate theoretical and methodological approach to address it apply mathematical and statistical procedures to evalu- ate sport managerial models and solve research prob- lems identify implications from your research for practitioners produce a coherent and concise research report and presentation Social competencies It is intended that students will be able to present one’s own work and group work in front of a larger group value writing skills practice research ethics and integrity Autonomy It is intended that students will be able to manage own learning processes Key content areas During this module, students conduct their own research in small groups. Each group identifies a research problem and evaluates theories that can underpin the proposed relation- ships and identifies an appropriate methodological approach to solve the research problem. Data are collected and ana- lyzed. Students interpret the outcomes and prepare a poster presentation/an enlightening talk and a written report (l ike a research paper). Teaching and learning methods Discussions, presentations, independent learning Recommended literature Will be communicated at the beginning of each seminar. Module type (compulsory/elective) Compulsory Prerequisites/ Admission requirements Cf. Overview Prerequisites Intermediate assessments Intermediate tests take place (e.g., result presentation). Exact details will be given for each seminar in the first session http://www.dshs-koeln.de/studium/studienorganisation/studienunterlagen/voraussetzungen/ Module Description at the semester’s start. Assessment / extent / share of the module grade Presentation (5 minutes plus documentation; 30%), Report (6,500 words; 70%) in form of a research report. Exact details will be given at the start of the semester. Module Commissioner Cf. Overview Module Commissioners Subject to change https://www.dshs-koeln.de/studium/studienorganisation/studienunterlagen/studiengangsleitung-modulbeauftragte/ Module Description Module: Sport Marketing Research Degree program: M.Sc. Sport Management Valid for first-year students: Winter term 2019/20 onward German module title Sportmarketing- Forschung Abbreviation SMA8 Subject related semester / Duration 2. & 3. SRS / 2 Total Workload / Total ECTS points 360 h / 12 Courses of the module Title Semester hours per week / Contact time / Self-study / Semester of study / Type of class / Language of instruction / Mandatory attendance a) Sport Marketing Research 2 SHW / 30 h / 60 h / 2. SRS / SE / English / no b) Sport Sponsorship Research 2 SHW / 30 h / 60 h / 2. SRS / SE / English / no c) Social Media Management 1 SHW / 15 h / 45 h / 3. SRS / SE / English / no d) Sport Consumer Behavior Research 2 SHW / 30 h / 90 h / 3. SRS / SE / English / no Intended Competen- cy-based Learning Outcomes Professional competencies (knowledge) It is intended that students will be able to demonstrate a critical understanding of sport marketing, its components of sponsorship and consumer behavior, and its challenges comprehend the concept of relationship marketing in the context of sports understand the benefits and limitations of social media in sport marketing Personal competencies (skills) It is intended that students will be able to display a thorough understanding of appropriate theo- ries, concepts, and approaches in the field of sport mar- keting produce a coherent and concise strategic sport market- ing plan analyze marketing opportunities for sustainable compet- itive advantage develop strategies to (re-)position sport organizations based on profound market research apply research findings to overcome challenges in sports marketing Social competencies It is intended that students will be able to discuss marketing issues in a team demonstrate a capacity to persuade others of your stra- tegic perspective work goal-oriented and effectively in groups to tackle challenges in sport marketing present group work in a marketing pitch situation Autonomy It is intended that students will be able to manage own learning processes Key content areas This module deals with the multifaceted and crucial role of marketing in sports. In particular, the concept of relationship marketing is critically reflected and core contents of Sport Sponsorship and Consumer Behavior are conveyed. At the Module Description same time the module considers also recent developments as e.g., the growing importance of Social Media in the area of sport marketing. Students will learn how a strategic sport marketing plan can be structured and which components need specific consider- ation in the context of sports. They will present an own mar- keting plan in a form of a pitch as one part of the module examination. Teaching and learning methods Case studies, workshops, presentations, independent learn- ing, e-learning Recommended literature Will be communicated at the beginning of each seminar, amongst others, the following book is recommended in par- ticular: Chadwick, S., Chanavat, N., & Desbordes, M. (2016). Routledge Handbook of Sports Marketing. London: Routledge. Cornwell, T. B. (2014). Sponsorship in marketing: Effective communication through sports, arts and events. London: Routledge. Schiffman, L. G., & Wisenblit, J. L. (2015). Consumer behav- ior. Boston et al.: Pearson. Shilbury, D., Westerbeek, H., Quick, S., Funk, D., & Karg, A. (2014). Strategic Sport Marketing (4th ed.). Sydney: Allen & Unwin. Module type (compulsory/elective) Compulsory Prerequisites/ Admission requirements Cf. Overview Prerequisites Intermediate assessments Intermediate tests take place (e.g., presentation). Exact de- tails will be given for each seminar in the first session at the semester’s start. Assessment / extent / share of the module grade Oral examination (20 minutes group presentation plus 10-15 minutes individual questioning; 100%) Module Commissioner Cf. Overview Module Commissioners Subject to change http://www.dshs-koeln.de/studium/studienorganisation/studienunterlagen/voraussetzungen/ https://www.dshs-koeln.de/studium/studienorganisation/studienunterlagen/studiengangsleitung-modulbeauftragte/ Module Description Module: Sport Business Management and Planning Degree program: M.Sc. Sport Management Valid for first-year students: Winter term 2019/20 onward German module title Sport Business Management und Planung Abbreviation SMA9 Subject related semester / Duration 2. & 3. SRS / 2 Total Workload / Total ECTS points 270 h / 9 Courses of the module Title Semester hours per week / Contact time / Self-study / Semester of study / Type of class / Language of instruction / Mandatory attendance a) Current Issues in Sport Management 2 SHW / 30 h / 30 h / 2. SRS / SE / English / yes b) Sport Project and Event Management 2 SHW / 30 h / 45 h / 3. SRS / SE / English / no c) Sport Business Planning 2 SHW / 30 h / 45 h / 3. SRS / SE / English / no d) eSports Management 1 SHW / 15 h / 45 h / 3. SRS / SE / English / no Intended Competen- cy-based Learning Outcomes Professional competencies (knowledge) It is intended that students will be able to understand a range of appropriate theoretical concepts and frameworks to a sport organisation and its stake- holders explain the impact of change within sport organization express the need for leadership in in the context of stra- tegic development interpret strategic management processes explain opportunities and challenges of sport (event) projects comprehend the peculiarities of eSports and its man- agement Personal competencies (skills) It is intended that students will be able to identify central issues, challenges and problems in sport organizations develop a range of individual judgements about corpo- rate strategy assess competing business strategies apply strategic planning to business cases in sport define best practice solutions in sport management critically evaluate similarities and differences of sport management approaches in the field of eSports Social competencies It is intended that students will be able to discuss sport business issues in a team demonstrate a capacity to persuade others of your stra- tegic perspective structure and present self-developed business plans Autonomy It is intended that students will be able to manage own learning processes work goal-oriented and effectively Key content areas This module focuses entirely on the sport business industry. For any sport organization to be successful in the long-term, whether at a global, national, regional, or local level, appro- Module Description priate strategies and tactics need to be implemented to en- sure that competitive advantage is maintained. These ap- proaches will be applied dealing with business plans and project management and further discussed and evaluated against the background of up-to-date topics such as trad- titonal sport businesses’ sustainability and integrity aspects as well as the seminal sport business industry of eSports. Teaching and learning methods Lectures, seminars, workshops, case studies, presentations, independent team work Recommended literature Will be communicated at the beginning of each seminar. Module type (compulsory/elective) Compulsory Prerequisites/ Admission requirements Cf. Overview Prerequisites Intermediate assessments Intermediate tests take place (e.g., essay, presentation). Exact details will be given for each seminar in the first session at the semester’s start. Assessment / extent / share of the module grade Written examination (1.5 hrs 50%), Report (6,000 words 50%) Module Commissioner Cf. Overview Module Commissioners Subject to change http://www.dshs-koeln.de/studium/studienorganisation/studienunterlagen/voraussetzungen/ https://www.dshs-koeln.de/studium/studienorganisation/studienunterlagen/studiengangsleitung-modulbeauftragte/ Module Description Module: Sport Economics Degree program: M.Sc. Sport Management Valid for first-year students: Winter term 2019/20 onward German module title Sportökonomie Abbreviation SMA10 Subject related semester / Duration 2. & 3. SRS / 2 Total Workload / Total ECTS points 270 h / 9 Courses of the module Title Semester hours per week / Contact time / Self-study / Semester of study / Type of class / Language of instruction / Mandatory attendance a) Economic Concepts, Theories, and Methods 2 SHW / 30 h / 30 h / 2. SRS / LEC / English / no b) Economics of Sport Participation, Health, Events, and Elite Sports 2 SHW / 30 h / 90 h / 3. SRS / SE / English / no c) Economics of Professional Team Sports 2 SHW / 30 h / 60 h / 3. SRS / SE / English / no Intended Competen- cy-based Learning Outcomes Professional competencies (knowledge) It is intended that students will be able to understand economic thinking and behavior understand differences between the sport sector and other sectors understand economic methods and evaluate results obtained with different methods Personal competencies (skills) It is intended that students will be able to evaluate sports economics findings with respect to evi- dence-based policy making evaluate the effectiveness of economic regulations propose research designs to advance sport economics and inform policy making Social competencies It is intended that students will be able to present one’s own work in front of smaller groups present group work in front of larger groups engage in group discussions practice the presentation of arguments to support one’s standpoint Autonomy It is intended that students will be able to manage own reading and understanding of the relevant l iterature manage the extraction of relevant knowledge and in- formation from research papers Key content areas The module gives an overview of economic concepts, theo- ries, and methods that are relevant to understand the de- mand, supply, and market for sports from an economic per- spective. It covers a range of topics, including economics of sport participation, health, events, elite sport, and profes- sional sports leagues. Students learn to evaluate how differ- ent methods yield different results and how this affects man- agerial and policy implications. Moreover, students learn to assess the effectiveness of policies and regulations and how sports economics research can inform policy and managerial Module Description decision making and vice versa. Teaching and learning methods Lectures, seminars, case studies, presentations, independent learning Recommended literature Will be communicated at the beginning of each seminar. Module type (compulsory/elective) Compulsory Prerequisites/ Admission requirements Cf. Overview Prerequisites Intermediate assessments Intermediate tests take place (e.g., project presentation). Exact details will be given for each seminar in the first session at the semester’s start. Assessment / extent / share of the module grade Oral examination (20 minutes; 100%) Module Commissioner Cf. Overview Module Commissioners Subject to change http://www.dshs-koeln.de/studium/studienorganisation/studienunterlagen/voraussetzungen/ https://www.dshs-koeln.de/studium/studienorganisation/studienunterlagen/studiengangsleitung-modulbeauftragte/ Module Description Module: Sport Finance Degree program: M.Sc. Sport Management Valid for first-year students: Winter term 2019/20 onward German module title Sportfinanzierung Abbreviation SMA11 Subject related semester / Duration 3. SRS / 1 Total Workload / Total ECTS points 180 h / 6 Courses of the module Title Semester hours per week / Contact time / Self-study / Semester of study / Type of class / Language of instruction / Mandatory attendance a) Financial Management 2 SHW / 30 h / 60 h / 3. SRS / SE / English / no b) Sport Finance Research 2 SHW / 30 h / 60 h / 3. SRS / SE / English / no Intended Competen- cy-based Learning Outcomes Professional competencies (knowledge) It is intended that students will be able to understand financial concepts and theories and apply them to sport appraise cash flows of sport organizations and events using appropriate methods and instruments Personal competencies (skills) It is intended that students will be able to evaluate how different financial methods yield different results evaluate financial goals and means in different types of organizations/events propose solutions for current financial problems in sport management Social competencies It is intended that students will be able to present one’s own work in front of smaller and larger groups engage in group discussions Autonomy It is intended that students will be able to manage own reading and understanding of the relevant l iterature manage the extraction of relevant knowledge and in- formation from academic publications Key content areas The module gives an overview of financial concepts and methods that help understanding and conducting financial planning and research in the context of sport organizations and sport events. It includes aspects of both applied financial management, including case study applications, and a range of financial research topics that help assessing the financial condition of sport organizations and events. Students learn to analyze financial statements, conduct financial planning, evaluate financial conditions, and understand financial con- sequences of organizational behavior. Teaching and learning methods Lectures, seminars, presentations, independent learning Recommended literature Will be communicated at the beginning of each seminar. Module type (compulsory/elective) Compulsory Module Description Prerequisites/ Admission requirements Cf. Overview Prerequisites; additionally: SMA6 Intermediate assessments Intermediate tests take place (e.g., presentation). Exact de- tails will be given for each seminar in the first session at the semester’s start. Assessment / extent / share of the module grade Written examination (2 hrs; 100%) Module Commissioner Cf. Overview Module Commissioners Subject to change http://www.dshs-koeln.de/studium/studienorganisation/studienunterlagen/voraussetzungen/ https://www.dshs-koeln.de/studium/studienorganisation/studienunterlagen/studiengangsleitung-modulbeauftragte/ Module Description Module: Master’s Thesis Degree program: M.Sc. Sport Management Valid for first-year students: Winter term 2019/20 onward German module title Master’s Thesis Abbreviation SMA12 Subject related semester / Duration 4. SRS / 1 Total Workload / Total ECTS points 900 h / 30 Courses of the module Title Semester hours per week / Contact time / Self-study / Semester of study / Type of class / Language of instruction / Mandatory attendance a) Master’s Thesis - / 0 h / 900 h / 4. SRS / - / English / no Intended Competen- cy-based Learning Outcomes Professional competencies (knowledge) It is intended that students will be able to find a relevant research topic demonstrate a critical understanding of sport manage- ment problems Personal competencies (skills) It is intended that students will be able to independently analyze and evaluate an issue of the sport business environment display a thorough understanding of appropriate theo- ries, concepts, and approaches for a specific sport man- agement problem assess the quality of research outputs begin, continue, and finish an independent research dissertation search for, retrieve, and synthesize information exercise an enquiring and critical capacity in developing and conducting research in sport management Social competencies It is intended that students will be able to value writing skills practice research ethics and integrity Autonomy It is intended that students will be able to manage own reading, understanding of the relevant l iterature, and apply it to a research project Key content areas This module focuses on the master’s thesis and its comple- tion. Students are individually supervised and conducted independently their empirical research. Teaching and learning methods Independent learning Recommended literature n/a Module type (compulsory/elective) Compulsory Prerequisites/ Admission requirements Cf. Overview Prerequisites; having at least 75 ECTS points completed (incl. SMA2, SMA6, and SMA7) Intermediate assessments None Assessment Thesis (max. 30,000 words excl. references and appendices; 100%) Module Commissioner Cf. Overview Module Commissioners Subject to change http://www.dshs-koeln.de/studium/studienorganisation/studienunterlagen/voraussetzungen/ https://www.dshs-koeln.de/studium/studienorganisation/studienunterlagen/studiengangsleitung-modulbeauftragte/ SMA_Deckblatt_19 SMA_Learning outcomes_19 SMA1_PO20192 SMA2_PO20192 SMA3_PO20192 SMA4_PO20192 SMA5_PO20192 SMA6_PO20192 SMA7_PO20192 SMA8_PO20192 SMA9_PO20192 SMA10_PO20192 SMA11_PO20192 SMA12_PO20192