Module manual Sport consumer behaviour Funk, D.C. (2008). Consumer Behaviour in sport and events. Amsterdam: Butterworth-Heinemann. Funk, D.C., Alexandris, K., & McDonald, H. (2016). Sport Consumer Behaviour [...] D., & Baraine, M.L. (2022). Strategic Sport Marketing (5th ed.). London: Routledge. Smith, A.C.T., Stavros, C., Skinner, J., Geurin, A.N., & Burch, L.M. (2024). Introduction to sport marketing (3rd ed.) [...] d literature Bertling, C. (2021). Media Strategies in the Sports Media Sector. In S. Walzel & V. Römisch (Eds.), Managing Sports Teams (pp. 323-340). Cham: Springer. Bertling, C. (2021). Between the D