Partnerships & Collaborations

Achieving more together

As Germany’s only sports university, the German Sport University Cologne combines academic expertise with a wide range of opportunities for collaboration. Together with companies, federations, clubs, institutions and sponsors, we develop innovative projects, strengthen the transfer of knowledge and bring fresh ideas to practice.

Would you like to collaborate with Spoho? Discover our wide range of opportunities.

How you can work with us

Research and Science

With 19 institutes, four affiliated institutes and numerous transfer centres, the German Sport University Cologne brings together a wealth of expertise in the fields of sport and physical activity. Companies and organisations can draw on this expertise to address their own specific issues or work with us to develop new projects.


From product testing to product development: you can commission the experts at the German Sport University Cologne to put your research ideas into practice. You set out the problem and the research objective. We take care of the project implementation, based on sports science.

Furthermore, companies can have their products and services tested by experts at the German Sport University Cologne using scientifically sound methods. In addition to our expertise in the field of ‘sport and exercise’, our institutes and laboratories are equipped with the latest equipment and materials for this purpose. Following the product testing, we will provide you with a detailed scientific report.


In addition to product testing or product development, you have the option of entering into a licence agreement and using the German Sport University Cologne’s seal – ‘developed in collaboration’ or ‘tested in accordance with sports science’ – for promotional purposes.

If, as an alumnus, you wish to mention the German Sport University on your own website, this is permitted provided there is a direct, professional connection. However, the use of our logo or seal is prohibited.


Together, we develop forward-looking projects – from the initial idea through to implementation, evaluation and marketing. Our collaboration is designed to be long-term and aims to promote sustainable innovation in the field of sport and physical activity.


Marketing and Sponsoring

Spoho offers companies a wide range of opportunities to showcase their brand in a sporting, scientific and health-focused environment. Whether it’s a long-term partnership, sponsorship or individual promotional activities – together we’ll develop a suitable format.


As a partner and sponsor, you have the opportunity to provide targeted support for specific projects, events, facilities and academic departments at the German Sport University Cologne. Forge valuable connections with our diverse target groups, boost your company’s visibility as a committed partner, and seize the chance to position yourself effectively within an inspiring environment.

A special form of sponsorship is equipment partnership.

Support our campus as an equipment partner and place your brand where it is used every day.

  • We have a strong and exclusive partnership with the sportswear manufacturer adidas in the textiles sector, which is visible in many areas both on and off campus.
  • Aqualung is our key partner in the field of diving.
  • Gaffel and Gerolsteiner are our drinks partners

Furthermore, collaborations are possible in many other areas – for example, through the provision of subject-specific materials or equipment that can be meaningfully integrated into everyday university life and does not compete with existing partners. Whether in sport, at events or in everyday student life – a partnership can be implemented in various areas.


Take advantage of the wide range of opportunities to showcase your company, your products, services or organisation specifically at the German Sport University Cologne:

  • With a promotional stand, you can engage directly with our students and staff and build personal connections.
  • Become part of our popular freshers’ packs and inspire new students right at the start of their studies with attractive offers.
  • We also offer effective digital advertising formats to ensure your brand and products are prominently featured on our campus.

Donations and Support

Play a part in advancing sport, education and research. With your support, you can help students, facilitate research projects, bring innovative initiatives to fruition or further develop the infrastructure of the University of Sport.


Tomorrow’s expertise in sports science is being developed in our lecture theatres and departments. To successfully continue on our path towards establishing ourselves as Germany’s only university specialising in sport in the fields of teaching, research and knowledge transfer, we need strong partners to support us.

Help us to bring special projects to fruition at the German Sport University, to support students and researchers, and to improve our infrastructure. Help shape the future of sports science together with us!

Whether as a private individual, a foundation or a company – there are numerous innovative research projects, infrastructure initiatives or individual funding opportunities that you can support at our university. Simply get in touch and we’ll find the right fit for you.


Since the 2011/12 winter semester, our university has been awarding Germany Scholarships. Students receive a monthly grant of 300 euros for an initial period of one year – half of which is funded by private donors and half by the federal government.

Become a scholarship donor and support committed and high-achieving students on their journey. You decide for yourself which degree programmes or departments your funding should go towards.

Your benefits as a sponsor:

  • Early access to talent: Get to know potential future employees whilst they are still studying.
  • Strengthen your employer brand: Position yourself visibly as a committed and attractive company.
  • Networking & exchange: Build contacts with students, the university and other sponsors.
  • Tailored support: Provide targeted support to the academic departments relevant to your company.
  • Tax benefits: Your sponsorship contribution counts as a donation and is tax-deductible.

Getting involved in the Deutschlandstipendium scheme is therefore not only an investment in education, but also in the skilled workers of tomorrow.

Please feel free to contact us – we’ll be happy to provide you with information on the sponsorship options available. 

Further information on the Deutschlandstipendium can be found here.


Rental

The Spoho Campus offers specialised rooms and sports facilities for events in an academic and sporting setting. Whether it’s a conference, workshop, seminar or meeting – suitable venues are available for a variety of formats.


Are you planning an event and looking for a suitable venue? We offer flexible booking options in a modern university setting. 

During the semester breaks (February/March and August/September), we are generally flexible. During the academic term, our university is very busy, so external bookings are only possible to a very limited extent during this period. We’d be happy to provide you with prices upon individual enquiry.


Our campus offers a varied backdrop for film and television shoots. Would you like to film here? If so, please contact our press office.


Recruiting

The German Sport University Cologne brings together companies and talented young professionals from the fields of sport, health and physical activity. Through a range of initiatives, you can get to know students and graduates at an early stage and recruit them for your company.


Through our job board, companies can reach a large sports-specific target audience and benefit from high visibility within the university’s network. Our free job board has a wide reach and appeals to a broad audience. As experts in the sports job market, we provide reputable, professional and reliable support to over 2,000 companies in their recruitment and talent development processes.

It’s that simple: register, log in, post a vacancy free of charge. 

Go to the job board

 


Through its “Recruiting on Campus” programme, the German Sport University Cologne offers companies the opportunity to engage directly with students and graduates. The focus is on a wide range of recruitment formats – from traditional information stands to interactive activity areas. Employers can showcase their organisations directly on campus, engage with potential future talent and establish valuable contacts at an early stage for work placements, part-time student roles or career entry. 


The Spoho Career Day (SKT) is the German Sport University Cologne’s flagship career and networking event. Here, students, graduates and alumni meet companies from the sport, health and fitness sectors, make contacts and gain insights into a wide range of career fields and entry-level opportunities.

Companies can showcase themselves through presentations, workshops, job talks and at information stands, thereby making direct contact with potential future employees. With over 50 events, the programme is diverse, offering practical insights into professional fields and highlighting specific entry-level opportunities.

With more than 1,300 participants, the Career Day offers high visibility within the Spoho community, as well as the opportunity to target qualified talent and a wide range of opportunities for one-to-one discussions and long-term recruitment.


Partnerships that make a difference

Our existing partnerships demonstrate just how varied a collaboration with Spoho can be.

adidas – kit supplier

The partnership with adidas combines kit provision, a campus presence, career support and joint events. University teams and staff are provided with kit, students gain an insight into business practices, and joint projects raise the profile of the partnership on campus.


We have a special partnership with our kit supplier, adidas, which uniquely combines sport, education and career prospects. 

adidas supplies kit for our university teams, which compete successfully at national and international level. The high-quality, functional kit helps our athletes to reach their full potential and represent our university to the highest standard.

Furthermore, our university staff also benefit from the partnership: in teaching, organisation and at events, they take on visible and responsible roles – kitted out in functional clothing that emphasises both professionalism and team spirit. Because we are all part of Team Spoho!

A particular highlight of the collaboration is adidas’s exclusive rights within our university’s own Spohoshop. This regularly gives rise to joint projects, such as a specially designed partner T-shirt, which fosters a sense of identity and showcases the partnership to the outside world. 

adidas also provides important impetus for the Sports University in the area of career development: the company supports our career days, offers internship opportunities and gives students valuable insights into the day-to-day operations of an internationally active sportswear manufacturer.

The collaboration is complemented by joint events and initiatives that enrich campus life and bring the partnership to life. All of this is a clear sign of team spirit, innovation and shared values.

Together with adidas, we are shaping the future of sport, education and careers – as a strong team.


1. FC Köln – Research Partner

Since 2015, the German Sport University Cologne and 1. FC Köln have been linked by a close academic partnership. The collaboration covers areas including talent development, sports psychology, sports communication, sports economics, digital innovation and sustainability.


The collaboration between the German Sport University Cologne – Germany’s only university specialising in sport – and Bundesliga football club 1. FC Köln has been in place since 2015. The partnership covers key areas such as talent development, sports psychology, sports communication, sports economics, digital innovation and sustainability.

“Over the past few years, we have built up a close and trusting working relationship that provides valuable impetus for both our university and 1. FC Köln,” says Prof. Dr Tobias Vogt, Vice-Rector for Research and Transfer. “Our students benefit from practical experience, whilst at the same time we are able to contribute scientific expertise to the club’s work.” 

FC Managing Director Philipp Liesenfeld also emphasises the great importance of the partnership: “In a rapidly changing football environment, it is crucial to always think one step ahead. The collaboration with the German Sport University Cologne is an important building block in our strategic development. It has paid off in many ways over the years – from the development of young talent and innovations in sports science to sustainability. We are delighted to continue this partnership, which is unique in Germany, combining top-flight football with cutting-edge research.” 

A key focus of the academic partnership remains the sports psychology support provided to the entire FC youth academy, which goes beyond mere performance optimisation to also support the players’ personal development. 

Students at the German Sport University specialising in communication and sports economics can undertake practical seminars in collaboration with FC Köln. The partnership also continues in the area of arranging job opportunities and work placements. 

Through their partnership, the German Sport University Cologne and 1. FC Köln are sending a strong signal about the link between science and top-level sport. 

 


Achieving more together

Do you have an idea for a partnership or would you like to find out more about the opportunities we offer? We’ll work with you to develop a suitable format.

If you have any questions regarding partnerships, sponsorship, marketing or other collaboration opportunities, please feel free to contact our marketing department. For enquiries about recruitment, our job board, on-campus recruitment and the Spoho Career Day, our Career Service team is here to help.

Contact Marketing

Contact Career Service