2026-06-11
Conference at the German Football Museum highlights the sport’s global challenges How political is football? This question was the focus of the conference ‘The 2026 FIFA World Cup and Politics’, which took place on 10 June 2026 at the German Football Museum in Dortmund. The conference was organised by the German Sport University Cologne and the University of Münster. In the run-up to the 2026 World Cup in the USA, Canada and Mexico, academics discussed the political, social and media dimensions of the world’s largest sporting event. The focus was on both the role of FIFA and the interests of the three host nations. At the same time, it became clear just how much media coverage of football has changed in the age of social media. The 2026 World Cup: caught between conflicting interests In his lecture, Prof. Dr Jürgen Mittag from the Institute of European Sport Development and Leisure Studies analysed the bidding process and awarding of the World Cup, as well as the differing objectives of the stakeholders involved. Under the title ‘A shared playing field, separate interests?’ , he highlighted that whilst the three host nations present a united front, each pursues its own political and social interests. At the same time, Mittag provided an overview of FIFA’s development in recent years. Against the backdrop of the 2015 corruption scandal (“FIFAGate”), he discussed reform efforts within the world governing body, but also highlighted ongoing challenges in the area of governance. The debate surrounding human rights, sportswashing and sports diplomacy demonstrates that the relationship between sport and politics must continue to be rebalanced. Social Media and the Future of Sports Journalism Jun.-Prof. Dr Daniel Nölleke from the Institute for Communication and Media Research addressed the changing landscape of sports reporting. In his lecture ‘Social Media and Football: On the Transformation of Media Logics and Journalism’ , he traced how the role of sports journalism has changed over recent decades. Using historical examples, he highlighted the traditional close relationship between sports journalism and those involved in sport. At the same time, he asked what role journalistic reporting might play in future, in an age of direct communication via social media. In view of clubs’ own channels and the growing importance of digital platforms, critical analysis and independent research are of particular significance. The central question of the lecture was therefore: “Why do we still need sports journalism?” Sport as a mirror of social developments The conference made it clear that the 2026 FIFA World Cup will not merely be a major sporting event. Rather, it serves as a lens through which to examine issues of international cooperation, political communication and media responsibility. The papers from the fields of sports policy research and communication studies impressively demonstrated how closely sport, society and politics are intertwined. At the same time, they underlined the importance of academic perspectives for understanding current developments in international sport. The presentations: Prof. Dr. Norbert Kersting, Institut für Politikwissenschaft, Universität Münster : Nationales Branding und nationale Identität von Mega-Sport-Event. Die Fußball WM 2026 Prof. Dr. Jürgen Mittag, Institut für Europäische Sportentwicklung und Freizeitforschung, Deutsche Sporthochschule Köln : Gemeinsames Spielfeld, getrennte Interessen? Bewerbung, Zielsetzungen und Strategien des Ausrichtertriumvirats der WM 2026 Jun.-Prof. Dr. Daniel Nölleke, Institut für Kommunikations und Medienforschung, Deutsche Sporthochschule Köln : Der Wandel von sich Medienlogiken und Journalismus im digitalen Zeitalter und die Fußball Weltmeisterschaft 2026 Dietrich Schulze-Marmeling, Journalist und Autor, Münster : Fußball-WM, Demokratie, Menschenrechte und Boykott. Am Beispiel der WM 2022 in Qatar“ Prof. Dr. Henk Erik Meier, Professur für Sozialwissenschaften des Sports, Universität Münster : Die deutsche Nationalmannschaft und politische Positionierungen. Erwartungen der Bevölkerung Closing discussion Also: Poster session “Politische, ökologische und ökonomische Auswirkungen, Tourismus, Sicherheit, Nationale Identität und Nation Branding, Akteure” Read more on this topic here (available in German only): ⇢ Wozu noch Sportjournalismus? Ein Gespräch mit Jun.-Prof. Dr. Daniel Nölleke über Social Media, Fußball und den Wandel der Medien ⇢ Zwischen globalem Fest und politischer Bühne: Die Fußball-WM 2026 im Wandel - Interview mit Prof. Dr. Jürgen Mittag